Advertising
Four ways into Metro East mailboxes.
Living Local sells advertising to Metro East businesses in four forms: a magazine ad, a pop-out or bookmark insert on heavier stock, or a postcard that mails on its own. Each one reaches the 25,000 most affluent addresses in every zone you pick.
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01
Magazine Advertising
Ads in every zone’s editionTwo advertisers a category at most
Your ad in the zones you pick, with no more than one other business from your category beside it.
Magazine ads in detail -
02
Pop-Out Inserts
8.5″ × 11″Thicker gloss paper
A two-page insert on heavier gloss, toward the front of the magazine, designed by us at no charge.
Pop-out inserts in detail -
03
Bookmark Inserts
5.5″ × 11.5″Thick postcard stock
One tall card on postcard stock, printed on both sides, and only one in each issue.
Bookmark inserts in detail -
04
Half Price Postcards
6″ × 11″ jumbo cardTwo-sided, mailed on its own
A two-sided 6″ × 11″ jumbo card mailed separately from the magazine, for roughly half what a household usually costs.
Half price postcards in detail
Until December 31, 2026
Signing before December 31
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2026 pricing, locked in
Any of the four options above, signed before the end of 2026, runs at 2026 pricing.
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One free ad on a 4X commitment
A first-time advertiser who books at least four issues by December 31, 2026 gets a bonus ad free, in whichever zone they pick.
Call (618) 239-4735 or send the form.
The five zones an order can cover
Every option on this page is sold by zone, and each zone has its own edition. River Bend runs from Grafton and Alton through Wood River and Bethalto. Madison County South covers Edwardsville, Glen Carbon and Troy. Collinsville / Maryville / Granite City is the third. St. Clair, the largest at 50,000 homes, runs from Belleville and Freeburg up to O’Fallon, Shiloh, Mascoutah and Scott Air Force Base. Monroe County / Randolph County reaches south to Waterloo, Columbia and Red Bud.
Buy one edition, a few side by side, or all five through the regional discount program. The coverage page lists all 41 towns, zone by zone.
Side by side
What each one is
| Option | Size and paper | Where it goes | Per issue |
|---|---|---|---|
| Magazine ads | Your ad in the zones’ editions; we can design it | Inside the magazine | Two advertisers a category at most |
| Pop-out inserts | 8.5″ × 11″, thicker gloss, two pages | Toward the front of the magazine | Two at most |
| Bookmark inserts | 5.5″ × 11.5″, thick postcard stock, both sides | Inside the magazine | One |
| Half price postcards | 6″ × 11″ jumbo card, two-sided | Mailed separately | One postcard per household |
Rates vary with the ad size, the zones you want to reach and the length of your commitment. Call (618) 239-4735 for yours.
Questions
Choosing how to advertise
What kinds of advertising does Living Local Magazine sell?
Four: an ad in the magazine itself, a pop-out insert (8.5″ × 11″ on thicker gloss), a bookmark insert (5.5″ × 11.5″ on postcard stock) and a half price jumbo postcard (6″ × 11″) that mails on its own.
What is the difference between a pop-out insert and a bookmark insert?
Size, paper and how many share the issue. A pop-out is a two-page 8.5″ × 11″ insert on thicker gloss, with at most two in an issue; a bookmark is a single 5.5″ × 11.5″ card on postcard stock, printed on both sides, and only one goes in each issue.
Which Living Local option does not go inside the magazine?
The half price postcard. It is a two-sided 6″ × 11″ jumbo card that mails separately from the magazine, to the same list of homes.
How many inserts go into one issue of Living Local?
Three at the most: no more than two pop-out inserts and a single bookmark insert.